Okay, we have to admit our "article" of the week was inspired by the news that Antonio Banderas is getting into the wine business. It seems that every month a new celebrity is starting their own winery or wine label. Click here to see what Alan Richman has to say about celebrities in the wine business.
Speaking of celebrities and wine, we thought it might be fun to dedicate a small section of your store to Hollywood or celebrity wines -- something fun that catches the customer's eye.
Or create a rotating section dedicated to your local heroes' favorite wines. If your customers love hometown sports stars, try featuring a Chicago Bear's or Kentucky Wildcat's favorite wine. If you can pull them into your store to have them sign some the bottle or a book or whatever else it might be, even better!
Monday, March 30, 2009
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