Ever wonder why someone comes into your store to purchase a specific bottle of wine? Where did they get the recommendation? Who did they hear it from? Well you need to read this story as to one motivation below.
"Watching fictional characters drink alcohol may trigger an immediate desire to do the same (or drink the brand), Dutch researchers said after observing college men..." Read The Full Story Here
As the article above suggests, consumers are overwhelmed by the choices and sometimes just need a little help figuring out what works for them and what to buy. Don't let them get that help from the media, movies, or through advertising. Help your customers by choosing a wine once a week and telling them its story - where it comes from, who makes it, why it's special, why you love it, why its good, and what to drink it with? That way, you'll be teaching them and inspiring them to share the story with others who hopefully come to find it from you!
Tuesday, March 3, 2009
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