True Sales Tip: Creating More Relevant Wine Sections

Dear Retailer,

The environment and eating healthy have all become something we think more about. Even when we go shopping at the grocery store, we take a look through the organic produce section or walk the aisles of the locally grown foods. We just can't help it anymore and grocery stores have helped us by making seperate sections and signs to steer us to them.

Wine sections in almost every store we go into are typically organized by varietal or by region (or both). This has always been the case since we started drinknig wine oh so long ago. But as times change, the primary reasons people pick up a bottle of wine may change as well or at the very least become more varied and nuanced.

Right now, food pairing has become incredibly more popular as well as locally grown or produced vintages. That is why we ask all of you to put on your creative hats and think about new sections you can create in your wine stores that can hopefully be more relevant to your customers. Maybe have a section that says "Great with Steaks or for Barbecuing" or a section that says "Produced within 200 miles of here" or a section that says "Newest Wine Makers in the US". I'm sure if you ask your customers and also watch how they choose their bottles, you'll get some insights on how to reorganize some of your wine sections.

We all have lots of ideas about this so ask us if you're curious!

Cheers!