Tastings All the Time

Once in a while a new technology comes along that reminds me that the way we buy everything is changing - and that translates to wine as well. For instance, have you come across a DVD rental kiosk in the grocery store that offers rentals at $1.00 a day? You just pick your movie, slide your credit card in, and out comes your movie. For those of you who haven't seen it, you will soon and for those of you who have, you can quickly realize why they have become tremendously popular in just two years. No need to go to a video rental store or no reason to get a netflix account. They are convenient and affordable.

There is something strangely attractive about a sleek metal box that provides you with instant gratification for nominal amounts of money. And that is why i was impressed when first hearing about the WineStation Machine from a couple of customers. This machine allows your store to have dozens of bottles available for customers to get a taste of wine for a small fee. It just pours out a taste, preserves the wine, and waits for the next patron! The effect could be huge by allowing you to generate revenue all the time from small tastings without having to tend to it while also exposing customers to a larger selection of wine. $1.00 a taste anyone?

Machines like this opens up the variety of wine you offer in your store and provides an affordable way for your customers to explore more before committing to the right bottle. The bottles are even preserved with argon gas so they can store for a long time. By the way, if you need a great preserver, you should check out our regulated and patented argon preserver called the Hummingbird Ultra. This is handheld for more traditional tastings!

If anyone has a good story about this machine, we would love to hear it (just reply to this email).

Good luck with all the new technology out there...



Cheers!