Customer Loyalty

We value every one of our customers as I'm sure you do.  So does the coffee shop I visit every morning and they have a small but effective way of showing it.  They provide me with a punch card where after every 14 coffees I purchase, I get the 15th free.   They also keep the card for me in a box by my last name which makes it really easy every time I walk in.

Loyalty programs are a part of lots of industries.  Think of airlines that provide you a free ticket after traveling a certain distance.  Or casinos, if you have had the pleasure of losing enough money at the tables, that comp a hotel room or two.   But in retail stores, customer loyalty programs are typically offered only by small, local shops.  Sure grocery stores have their club cards that offer you discounts while shopping, but it is more instantaneous discounts and doesn't reward you for coming back.   Or rather, it doesn't reward your loyalty.  Things are changing however as technology allows for personalized discounts.  Take a look at this recent article of things to come.

But those go far beyond what most stores have the capability to do.   The loyalty programs I am part of are my local coffee shop, music store, and bakery.  They don't offer anything huge, but they do at least acknowledge that they've noticed me coming back over and over again.   And that, I believe, is all people need sometimes.

If you've purchased from us over the past few years, you are well aware we don't have an official loyalty program, but we always go out of our way to provide you with small, unofficial perks with your orders that hopefully shows you we really do value your business.   If Alanna, Bart, Ben, Audrey, Susan, Kristine, or Henri haven't done that for you recently, make sure you bring it up next time you order and give em hell!

We thought it would be interesting to see if any wine stores have a loyalty program.   Do you offer more long term discounts for customers?  Often, we see case discounts or 6 pack discounts, but we have never seen something like, purchase 15 bottles a month and get one free.   If you have tried this, I would love to hear your thoughts.

Cheers!
True Fabrications