Trader Joe's - A Neighborhood Store?

Dear Retailers,


I recently read this article on Trader Joe's and I would encourage you to do the same. For those who have shopped at Trader Joe's before, you know that there is something different about this grocery store. It's smaller, it's happier, it's generally more fun, it has interesting signs, the sales staff is knowledgeable, and you always end up buying something you never expected to or never knew existed.

No matter what anyone says about their product offerings (especially it's wine offerings), there is something to learn from Trader Joe's as a retailer. The company's attraction goes far beyond it's product offerings. It's unique in how it displays their products, trains it's employees, and even lights the store. I must admit, before reading this article I had no idea how large a company Trader Joe's is (it's as big as Whole Foods). It made me very interested in how they manage to make a national retailer still feel like a neighborhood shop.  I'm now curious as to what makes a retailer a neighbhorhood store? Also, what aspects of them do customers love? Any thoughts?

Read the Trader Joe's Article Here