Dear Retailers,
We all know the growth in online sales continues to be phenomenal. I have read reports that all sales online are increasing by 20% a year. This type of growth continues to change the holiday season from introducing Cyper Monday's as a new shopping holiday to encouraging more people to shop from the comfort of their own home. Although Black Friday remains popular with all kinds of deals and hours of operations at retail stores, online retailers are started to create new strategies that you may want to get involved in or be aware of.
I read this article recently introducing Thanksgiving Day, when most retailers are closed, as a day where online retailers are pushing deals to purchase before consumers go out on Black Friday to shop. If you have a website, this might be of interest for you to try to generate revenue on your website on a day your retail store is closed. Similarly, if you don't sell on your website, you may want to try new and fun marketing ideas on "Cyber Monday" to encourage people to come into your store rather than shop online such as emailing them a coupon or deal to bring into the store. With multi-channel shopping a big part of larger retailer's strategy, it's time for everyone to get involved in the evolving retail world.
Read Full Article Here
Happy Thanksgiving and Black Friday!
True Fabrications
www.truefabrications.com
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