For the past 5 1/2 years, self made wine giant Gary Vaynerchuk has been entertaining wine lovers and educating those new to the world of wine through the power of social media. On August 23rd, Gary announced his retirement from his very popular web-videos. Turning his father’s liquor store into a $50 million a year wine business called Wine Library, Gary harnessed the power of social media and created a story that is truly inspirational. Since 2006, Gary has been posting videos on the web via Wine Library TV and his newer video site Daily Grape.
Vaynerchuk entertained and educated people through colorful descriptions, and sometimes zany antics, all while trying to make wine more accessible. While promoting wine, Gary also became a model for both entrepreneurship and branding via social media. From the 10s of thousands of people who watch his videos to his almost 900,000 twitter followers, Vaynerchuk has created a personal brand that has translated to book deals and speaking tours. We would encourage those who do not know about Gary to do some reading and consider the benefits social media might have for your business.
Cheers,
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